Challenge
Yeti needed seasonal storefront window graphics installed at Washington Square Mall as part of its 2025-2026 retail graphics program. Each changeout had to be completed before the mall opened, with previous graphics removed and new graphics installed cleanly across 12 storefront glass panels.
AP Approach
AP sent a two-person crew to remove the previous window graphics, prep the glass, and install the new seasonal graphics within the early-morning mall access window. After the initial install, AP helped adjust the material approach from perforated film to opaque 3M IJ180 so the storefront delivered a stronger, more solid branded look.
Timeline
2025-2026 seasonal changeout program / approximately 2.5 hours per visit.
Key Wins
- 12 storefront window panels completed before mall opening
- Previous seasonal graphics removed cleanly before each new install
- Material adjusted to opaque 3M IJ180 for stronger storefront coverage
- Repeatable process built around a tight public-opening deadline
- Finished storefront stayed clean, aligned, and ready for shoppers
Project Photos